The search engine results placement your site holds is a far cry from being secure and Google+ has a 100%
How not using Google+ will affect your site
It probably seems like a life time ago at this stage but
This is Google we’re talking about here! Search engine placements for non-Google+ users will plummet as will website traffic.
Why will your search engine placement fall if you don’t use Google+ for business?
Well for a number of reasons actually. Google are on a crusade to provide the most relevant possible results for their users. For everyone unfamiliar with Google+ just like
“The +1 button is shorthand for “this is pretty cool” or “you should check this out.” Click +1 to publicly give something your stamp of approval. Your +1’s can help friends, contacts, and others on the web find the best stuff when they search.”
The +1 button acts as a recommendation so to speak so take, for example, if you read this blog post, find it useful and decide to +1 it. While this +1 acts as a personal recommendation from
How can you use Google+ to help your website place higher?
The following are five tips for using Google+ for business to help improve your search engine placement. The first tip is naturally to sign up to Google+ and the following should be implemented from the beginning;
Tip 1 – Be Strategic
Don’t just post randomly! Have a strategy in place for posts and get creative. A trap a lot of businesses across all social media platforms fall into is that they set up a profile and have an abundance of plans on what to talk about and how they’ll use it to drive business then they stop posting and the page becomes stagnant. Set out a plan of what you’re going to post about each day of the week and change it up so your followers aren’t getting spammed with nonsensical posts. If you’re a café post pictures of the different meals and special offers you have in store and make things convenient for your customers by posting menus or the days specials.
In their 2011 Social Media Marketing Industry Report, the Social Media Examiner noted that 78% of marketers saw increased traffic with “just six hours a week invested in social media”. Ensure any of the precious time you invest is done so strategically in order to
Tip 2 – Get your Website +1’d
Use Google+ to its full potential! We mentioned earlier on how a +1 is
Tip 3 – Segment with Circles
For the unaware Google+ gives you the ability to add people to circles. When you create a circle think of it as market segmentation i.e. you have certain markets that you want to target in specific ways. Again from the point of view of a
but it means you now have a method of communicating different promotions to different market segments. You can post your student meal of the day to your student circle and your discounted coffee special to your loyal
Tip 4 – Website Icons
Make it easy for people viewing your website or reading your articles to +1 and follow you on Google+. Have a Google+ icon placed somewhere in full view on your home page and to the side or at the bottom of each article you publish. You want to increase traffic and the business you receive
Tip 5 – Quality Optimized Content
An absolutely colossal advantage of being on Google+ is that the information you post is indexed by Google, a website that receives millions of views every day. Digital guru Chris Brogan notes that indexing of Google+ content “happens quicker than your own website”. Ensure every post you put up on Google+ is optimized and targeted. Use keywords in your posts and descriptive alt text when you’re uploading any images. When writing articles and blog posts begin with the end in mind and optimize them and create compelling content that influences people to share. Remember content is the number one reason that people follow your page so think before you post to your Google+ for business page.
Google+ is well on its way to becoming a leader in the social media industry with the effects of social influence on search already evident. The race to reach page one on the world’s #1 search engine is a desire of every business with a website and Google+ has the ability to give you that extra push your site needs.
Do you use Google+ for business? Has it affected how your site is placing?