The story of the big bad wolf and the three little pigs sparks a nostalgic stir in each and every one of us regardless of our upbringing, class, or nationality. It’s a tale that’s stood the test of time and on the 29th of February 2012 was fired into the modern world in a video created for the Guardian.
The video is absolutely fantastic. It literally couldn’t be any better. This is the type of video marketing
On top of
The Guardian’s Three little pigs campaign was described as “how we might cover the story of the Three Little Pigs in print and online. Follow the story from the paper’s front page headline, through a social media discussion and finally to an unexpected conclusion.”
The video incorporates the trend of how breaking news hits social media in real time and creates discussion and engagement that was previously unheard of. Nothing else needs to be said, check it out, enjoy and share… And after you do, let me know what you think.
What’s your favorite viral video marketing campaign? Did you like the Guardian’s three little pigs open journalism campaign?