Penguin 2.0 has metaphorically landed and some websites and industries have been hit harder than others. Matt Cutts remarked before the launch that Penguin 2.0 would be the most talked about Google
Penguin 2.0 Infographic
a deal is this 2nd Penguin?
When Penguin 1 was implemented it rocked the SEO landscape for the 3.1% of English search queries. Google are claiming that 2.3% of English queries were affected by the new generation of Penguin. Reports from SEOMoz’s MozCast Tool suggest that these numbers are in line with their data (historically not always the case), so on
Marcela De Vivo has a great article on Search Engine Journal if you’re looking to study up on Penguin 2.0,
Inbound Marketing Opportunity
The thing I love most about Inbound Marketing is that if you are implementing your strategy correctly, your website should be almost
Better than that though is the fact that you are not relying on a single source for traffic. With Inbound Marketing you will be receiving traffic from Google, but also from social media and other blogs. Once the traffic has arrived at your website you will be doing everything you can to capture leads and then using email marketing to once again drive traffic back to your website and convert leads into customers.
How have you found Penguin 2.0? Any advancement or slide in SERPs position?